Digital Marketing

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

 

Here’s a quick rundown of some of the most common digital marketing tactics.

 

Not every approach is the right choice for every business.

 

Our aim is to find out what the best approach is for your business.

 

Search Engine Optimization (SEO)

This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives.

 

Content Marketing

Content creation such as blog posts and online brochures to promote brand awareness, traffic growth, lead generation, and customers.

 

Social Media Marketing

Promote your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

 

Pay-Per-Click (PPC)

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, however there are other channels such as paid ads on Facebook.

 

Affiliate Marketing

This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website, such as posting affiliate links from your website or social media accounts.

 

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. For example Facebook and Instagram advertising.

 

Email Marketing

Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website.

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