How we access the Internet has changed. We are no longer tied to our desktop computers. Smartphones and tablets are used for everything. How often do you see someone on their phone or a tablet? They’re probably logged into social media, checking their email or surfing the net. Today’s consumers want to be able to access information wherever they are, and they want it to be easy.
What does all this mean to you and your website?
Mobile responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone or a tablet. The design automatically changes, this includes your text, images, buttons and menu, they all adapt to fit the size of the screen. This provides an optimal viewing experience for reading and navigation because you’re not having to scroll around to try and enlarge the page to view what you’re looking at, and that means people will stay on your site rather than click out and go to your competitor.