Creating content for your website
As a business owner, time is precious. There are never enough hours in the day to take care of everything you need to do, and so for many SMEs, creating website and online content gets put on the back burner, or is created in a hurry and without too much thought.
To help streamline the process for you, we have created a series of easy-to-implement tips that will help you to create effective content for your website in a few simple steps.
Why effective online content is crucial
No matter what sort of website you have, your goal should be to attract new visitors and retain existing ones, and it’s your content that does this.
Don’t be seduced into thinking that you’re only producing content for the benefit of Google or Bing and that it’s there simply to attract readers to your site.
Once readers find you, you need to keep them there, and quality website content describing your business and services is the way to do this.
How to lay out online content
- The power of the dot point
Think about how you read website content.
We tend to scan pages, looking for the information that is most relevant to us, rather than reading online content from top to bottom. Therefore, most viewers of your website will continue to read only if information is clearly laid out and they can find what they need easily.
Paragraph after paragraph of dense text can be a turn off – instead, look for ways of organising your content more efficiently and in a way that will engage your readers more quickly.
- create informative, attention-grabbing headlines
- use sub-headings to break up the text and make finding relevant information easier
- use numbered or dot point lists to convey lots of information quickly
- write creative introductions that both engage your reader and let them know what they can expect to find on the page
Top tips for creating website content
- In order to be indexed by search engines and, just as importantly, to provide a meaningful experience for your readers, there needs to be substance to what you write in terms of length – however, at the same time, you don’t need to churn out a novel! Look to create pages that are around 500 words in length. This usually proves sufficient to say what you need to say and gives Google something to search.
- Remember, however, that you write for readers, not for Google. Don’t let SEO and other considerations get in the way of writing with clarity and purpose. Don’t sacrifice your content on the altar of keywords.
- Take time over page titles and meta descriptions. These can do a lot of the heavy lifting for you in regard to search engine optimisation and getting found. Effective page titles can free you up to concentrate on producing compelling content.
- Make sure that you edit and proof-read what you write. A useful tip is to write first, edit later. Also, creating your content in a document that has spell check can save you a lot of time. Poorly-written content that contains spelling and grammar errors is hardly a good look for your business, and so taking the time to get this write right is crucial.
Adelaide online content creation
If all of this seems a little daunting, or you don’t think you have the time to tackle content creation yourself, we are able to provide a range of locally-based copywriting services.
Hiring a content writer who is based here in Adelaide means that you can be assured of getting high-quality, professionally-written website content (just like this page!) that is relevant to and reflects your market and customer base.
In addition, this means we can produce personalised content that precisely meets your needs, through face-to-face meetings and ongoing consultation, something which is not always possible when you’re working with someone remotely or who is based offshore.
Our copywriting services enable you to have as much (or as little!) input into the content creation process as you want, ensuring that you get the website that you need and deserve.